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LUMINA MEANING WINDOWS

Total Eating & Drinking Out Market ReportsĢ020 threw out the rule book – and most plans had to be upended, reworked or forgotten.

Supermarkets, Discounters and High Street.

You’ve got to at least look the name up in the dictionary, or consult our friend Google. Of course, there are lots of examples of names launched by companies who were totally clueless about the negative meanings either in English or in other languages–like the Reebok Incubus or Umbro Zyklon–but not the Chevy Nova, as that’s purely an urban myth. They thought firstly of ‘light’ and ‘style’ rather than the more obscure, negative meaning”. The results showed that over 60% of Spanish consumers thought it was a great name for mobile technology. Chris George says “Although it was slang, we did pick that up and decided to run consumer research to check the connotations. This process is never foolproof–as a couple of comments pointed out lumi, or lumia, is a very old Spanish word, long fallen into disuse. Some languages don’t have certain letters in their alphabet (like Q in Polish). Some letters like J, L R and V are difficult to pronounce in certain countries. Then experts in 84 dialects started work, checking for any negative associations in different languages and assessing how easy they are to pronounce.

And Nokia knew about that meaning before it launched the name, having done their due diligence, both from a trademark and linguistic perspective, as described on the Nokia blog: And 99% of Spanish speakers don’t know about the “prostitute” meaning. That brings up back to the question: Now that you know this, what does the word “lumia” mean to you? Sure, you might have a moment of “oh yeah, that Spanish thing” but all the other positive meanings, of light and brilliance and glowyness, are going to crowd that right out of your head. And you can imagine how often that happens. Never heard that one.” This is because, as Golijan points out, it’s a rather obscure term that only occurs in varieties of Spanish that are heavily influenced by the Romani (Gypsy) language. Once this tidbit started to fly around the Interwebs, native Spanish speakers mostly scratched their heads and said, “Huh. According to its online dictionary, “lumia” is a synonym for “prostituta.”” The Real Academia Española is an institution that is considered one of the authorities of the Spanish language. That was not a problem though, because the Real Academia Española and Google Books came to the rescue. “The squeaky clean reference texts sitting on my bookshelf were of no help, but that wasn’t surprising–they fail to include most slang terms. It seems to have originated in a tweet by tech writer Zach Epstein, and was then picked up by Rosa Golijan at MSNBC–and from there it went galactic. Lumia was Nokia’s metaphorical experiment with plaid shirts (the emblem of hipness), and they’ve since followed up in Europe with the Nokia Asha ( asha is the Hindi word for “hope”).īut then! Oh noes! Someone Googled the word lumia and found that somewhere, some time, it meant “prostitute” in Spanish. Nokia has always sold a lot of phones, but they’re mostly B2B offerings that don’t have touchscreens, cool features, or data plans. And this type of evocative name showed a clear break from Nokia’s previous alphanumeric labeling convention, signaling something new and exciting. It fulfills the basic requirements for a good name: it’s short, pronounceable, legally available, and has positive associations.

LUMINA MEANING WINDOWS

So Nokia’s choice of the name Lumia for its new Windows Phone-powered smartphone family was entirely reasonable.